Search engine optimization (SEO) and Search engine marketing (SEM) are two important ways to promote your business to online customers. SEO requires making your site search engine-friendly, and SEM involves targeting potential customers by purchasing relevant keyword ads on search engines.

Search Engine Marketing:

  1. •  Media planning
  2. •  Keyword research and competitor analysis (Geo, device, language, category etc.)
  3. •  Keyword ad group, ad copy and creative
  4. •  Account set up (Google AdWords, Bing etc.), campaigns, budgeting and management.
  5. •  Ad targeting based on time, geography, language, content/search network etc.
  6. •  Bid management
  7. •  Landing page optimization
  8. •  Reporting and Analytics

Search Engine Optimization:

On-Page Optimization: Keyword competitiveness research and competitor strategy analysis, Increase keyword prominence by editing current content, Bold texts adjustment, Alt tags optimization, Tool tip text optimization, W3C validation of the site, Html and xml site map creation and submit to Google, Title tags optimization for pages with real potential, Keyword use and proper placement on home page, Linking structure optimization, Meta Description Optimization, Meta Keywords Optimization, Heading Tags H1, H2 & H3 needs to implementation, Robots.txt, Sitemap.

Off-Page Optimization: Backlink number is very bad it can be improve by doing the following off-page activities, Blog Creation & Posting, Article Submission, Directory Submission, Deep Link Submission, Niche Directory Submission, Social Bookmarking, Classifieds Posting, Doc Sharing.

  1. •  Website technical analysis
  2. •  In-depth keyword research, competitive analysis and content mapping
  3. •  Content and website structure optimization
  4. •  Link building (directory/article/press release submission, blogs, forums, video, social book marking etc.)
  5. •  Reporting and analytics – SEO performance, search engine ranking, traffic status reports etc.