Besides getting wider audiences for your products, you have an edge over your competitors by having a business website due to these reasons:

1. Faster go-to-market time – By having an online business, your logistic hurdles can be overcome in a swifter way so that you can hit the market early.


2. Convenient and Easy – Since there are fewer moving parts in online business, you can manage multiple things simultaneously without any hassles. This mode of transaction is convenient for customers too since they can shop anything just by sitting in their home/workplace.


3. Create targeted communication – You can use technological hacks like cookies, digital insights of customers, preferences, etc. so that you can target products based on their preferences.


4. Overcome geographical limitations – Since you can market to a worldwide audience, you can sell your products cross-borders.

Without a website, the ability to access your audience is lost.