Ad Operations

Maximizing the time of campaign managers to engage with marketers to advocate right media spend and maximize ROI enables constant flow of ad revenue into a platform or an ad-services.

We help you to free up your media teams to focus on strategy and drive Ad Ops efficiency quickly and effectively. Our proficient team will manage the day to day blocking and tackling work like campaign setup, ad-trafficking, quality assurance, inventory on-boarding and management and reporting and analytics.

Tap into our rich knowledge and experience on display, mobile, video, search, SSP, DSP ad platforms. We provide agile and accurate operations support. Our expert media analyst along with the operations optimizing tools that we have developed would enable high accuracy rate and quick turnaround.


Quality. Cost. High-caliber staff. Creative, strategic thinkers. Ability to scale quickly. 24/7 attention. Extension of your team. Retaining your talent. Delivering revenue. We assess every detail of each campaign to ensure optimal delivery, data analysis, and actionable insights to spur growth.

These are just some of the reasons why many of the world's most well-known digital publishers and ad platforms look at us to deliver their ad operations efficiently.


  1. •  End-to-End Campaign Management
  2. •  Creative Build, Edit, and Review
  3. •  Inventory Management
  4. •  Analytics
  5. •  Targeting and Retargeting
  6. •  Tag Code Generation and Distribution
  7. •  Custom Projects
  8. •  Quality Assurance: Ongoing Technical and Quality Assessments
  9. •  Governance Meetings, Reporting and Communications


For Publishers

Setting up Campaigns as per IO’s

Creative and 3rd party tags – testing and uploading

Site Tagging based on the Ad Server

Campaign Management

Inventory Management

Screen-shots & Reporting

For Networks

On-boarding Publishers and Advertisers

Setting campaigns as per Insertion Orders

Passback implementation

Managing Waterfall sequences

Publisher and Advertiser revenue reporting

Helping the Ad-Network in their sales strategy

For Agencies

Setting up Campaigns as per Media Plans

Creative testing and uploading

Sending tags to respective Party (Publishers & Networks)

Creating Floodlight and Universal tags

Campaign and creative modifications